Owned end-to-end product design for startups, enterprises, and public institutions, shipping MVPs and scaling journeys across diverse industries, establishing project-level design systems, analytics-led iteration, and partnering closely with developers on integrations and delivery.
Pedro Iniesta Clarity on what matters—when everything changes.
When context shifts, what worked before becomes a drawback. I help teams reframe the problem around current user behavior and ecosystem dynamics, then align product, design, engineering, and business on what to build next—and what to stop building.
Senior UX Product Designer ・ MBA ・ 10+ years
Latest posts
See all postsProjects (case studies)
See all projects- EU Institution, Observatory Technology Guide, UX AuditUX audit and roadmap for an EU agency-affiliated knowledge guide: clearer entry, stronger discovery, and governance for reuse via search and AI assistants.
- Subscription App Studio, 8-App Portfolio, Decision LoopI helped an app studio improve decision quality across eight subscription apps by aligning product managers, ASO, design, and engineering.
- TUI Tours, Operations Platform, Internal ERPShipped a v1 internal ops ERP in ~3 months, unifying fragmented data and workflows to support a reported ~50% productivity lift for ops.
- TUI Tours, Immersive Tours Marketplace, E-commerce B2B+B2CShipped a multi-market beta for TUI’s culturally immersive tours in ~8 months by aligning content, brand, and legacy ops constraints for reliable booking.
- Cloud District, Multi-Client Portfolio, Senior UX ConsultingIn 2020–2021, I worked as a Senior UX Consultant at Cloud District across DKV Seguros, Naturgy, Natura, and OBS Motorpool—turning compliance and operational constraints into decision‑ready UX systems teams could ship.
- One Firelight, Wellness MVPIn 2020–2021, I shaped One Firelight’s content-led wellness idea into a testable MVP: content categories, navigation, and a lean design system.
- Acapulco, Hospitality Restock Marketplace, Go/No-Go DecisionSolo venture after my MBA: field research, service blueprinting, and unit economics to decide when to pause before scaling.
- Carrefour Spain, Online Grocery, E-commerce RedesignModernized Carrefour Spain’s grocery e‑commerce on a legacy stack using research, information architecture, and alignment—+20% sales after launch.
Work
See all work- June 2016 - Present (Remote & Hybrid, EU)Independent ConsultantUX/Product Designer & Researcher
- February 2022 - November 2023 (Remote, EU)Softtek & TUI GroupLead UX Designer (Contractor)
Led cross-functional UX to unify B2C/B2B experiences and launch an operations platform, streamlining critical workflows, establishing a lightweight design system, and driving data-informed iteration across markets.