Pedro Iniesta
Pedro Iniesta

Pedro Iniesta 10+ years turning constraints into shipped products.

Discovery to delivery across B2C, B2B SaaS, e-commerce, and public sector. The work below shows what I built, who I built it with, and what changed.

Senior UX Product Designer ・ MBA ・ 10+ years

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I help teams figure out what is actually worth building through research, decision frameworks, and hands-on engineering collaboration. 40+ end-to-end projects across startups, enterprises, and public institutions.

I work across B2C growth and B2B SaaS, improving activation and conversion with accessibility-first delivery. I also design API-first and AI-powered products, including CLI and MCP interfaces.

Key Achievements

  • Carrefour e-commerce redesign: +20% online sales, +12% checkout, -15% abandonment.
  • TUI ops platform: ~50% productivity lift, 20% faster handling, 10% fewer escalations. Design system adopted by 2 squads in 6 weeks.
  • UX research and governance direction for public-sector agencies of the European Union.
  • Co-founded and shipped an AI platform MVP in 2 months: product strategy, user research (28 competitors, 12+ developer interviews), and iterative development with AI tools (Claude Code, Codex).

Education

  • Master of Business Administration (MBA), Escuela de Organización Industrial (EOI). 2017-2018
  • Bachelor in Graphic Design, IED Madrid. 2012-2016
  • Software Development Diploma, IES Mare Nostrum. 2010-2012

Skills & Tools

  • Product and UX: discovery, problem framing, user research (interviews, usability testing, surveys), information architecture, interaction design, prototyping (low to high fidelity), usability evaluation, metrics-driven iteration, roadmapping, delivery planning, i18n and l10n, MCP, CLI/GUI, API Products.
  • Design systems: Figma libraries, components, tokens, pattern documentation, contribution model, governance.
  • Collaboration and process: stakeholder workshops, cross-functional leadership (PM, Engineering, Ops), agile and lean, design to dev handoff.
  • Compliance: accessibility (WCAG 2.1, EN 301 549), GDPR by design, multilingual UX, procurement-ready documentation.
  • Analytics and research tools: Amplitude, Hotjar, FullStory, Datadog, Google Analytics.
  • Design and delivery tools: Figma, FigJam, Sketch, Miro, Lovable, v0, Claude Code.
  • Technical: HTML, CSS, JavaScript, React, Angular, Git, REST APIs, SQL, CMS, Supabase, Cloudflare, Netlify.
  • AI and automation: AI and LLM UX, Codex, Claude Code, GitHub Copilot, n8n, Figma MCP, MCP/CLI/API Design, Docker, Bash.

Resume

View my resume (pdf)

Experience

  • June 2016 - Present (Remote & Hybrid, EU)
    Independent Consultant
    UX/Product Designer & Researcher

    Owned end-to-end product design for startups, enterprises, and public institutions, shipping MVPs and scaling journeys across diverse industries, establishing project-level design systems, analytics-led iteration, and partnering closely with developers and product/business on integrations and delivery.

  • December 2025 - March 2026 (Spain)
    batchLab
    Co-founder Product & Engineering

    Co-founder shipping the MVP end-to-end: UX & Market Research, Frontend, Backend, infra, CI/CD, design systems, CLI/API/MCP & Developer Experience Design.

  • February 2022 - November 2023 (Remote, EU)
    Softtek & TUI Group
    Lead UX Designer

    Led cross-functional UX to unify B2C/B2B experiences and launch an operations platform, streamlining critical workflows, establishing a lightweight design system, and driving data-informed iteration across markets.

  • October 2020 - December 2021 (Madrid)
    Cloud District
    Senior UX Design Consultant

    Drove discovery, UX/UI, and testing for digital-transformation programs across multiple industries, clarifying value propositions, simplifying onboarding, and optimizing funnels with PM/Engineering partners.

  • June 2016 - October 2017 (Madrid)
    Machiina
    UX/UI Designer

    Redesigned a large-scale e-commerce experience using research and experimentation to strengthen navigation, search, and checkout while aligning design and engineering via reusable patterns.

  • September 2014 - April 2016
    Freelance
    Web Designer & Developer (Part-time)

    Digital graphic design and front-end development, mostly on HTML, side job while studying at college.