Before you redesign, replatform, or double down on a feature—find out what's actually broken and why. This engagement gives you an evidence-backed diagnosis and a prioritized plan, so your team invests in fixes that move the metrics that matter.
Who it's for
Product teams with an existing product that isn't converting, activating, or retaining the way they expect. You need an external read before committing to a redesign, replatform, or major bet.
Problems this solves
- Conversion or activation is underperforming and you don't know where the friction is.
- The team has opinions but no shared evidence to prioritize fixes.
- A redesign is on the table, but the real problems haven't been diagnosed yet.
- Support tickets and churn signals point to UX issues, but the root causes are unclear.
What you get
- A prioritized fix plan grounded in heuristic evaluation, IA review, and your existing signals (analytics, session recordings, support data).
- A friction map showing where users drop off, get confused, or lose trust—and why.
- Targeted research findings (interviews, task analysis, or competitive benchmarking) focused on the highest-risk flows.
- A measurable roadmap that connects each recommendation to an expected outcome.
How it works
Typically 2–3 weeks. Starts with access to your product, analytics, and support data. Combines heuristic evaluation with targeted qualitative research. Closes with a prioritized fix plan and a working session to align the team on next steps.
Proof
Frequently asked questions
- What data do you need from us?
- Product access, analytics dashboards (Amplitude, GA, Hotjar, or similar), and any support or feedback signals you already collect. I work with what you have—no need to set up new tooling first.
- How is this different from a heuristic review?
- A heuristic review is one input. This engagement combines heuristics with real user signals and targeted research to produce a prioritized plan—not just a list of issues.
- Can you help implement the fixes?
- Yes. The audit can transition into a Discovery-to-Delivery Loop or a focused design sprint for the highest-priority fixes.
Start a conversation
Describe your constraints and the decision you need to make. I'll tell you if I can help.