I have led 38+ end-to-end projects across web, mobile, and product platforms and ecosystems, aligning user needs with business goals and shipping measurable outcomes. MBA-backed product thinking, strong discovery-to-delivery craft, and dependable execution with cross-functional teams.
I focus on discovery and experimentation, analytics-driven iteration, and products that scale.
I work across B2C growth and B2B SaaS, improving activation and conversion from discovery to delivery in startups and enterprises—Privacy, Secure & Accessible by Design.
I also design API-first and AI-powered products, even CLI and MCP products, collaborating hands on with engineering on architecture, integrations, and interface contracts, boosting user creativity and automations and fostering best developer experience practices.
Key Achievements
- TUI B2C and B2B ops platform: 20% faster handling, 10% fewer escalations. Lightweight design system adopted by 2 squads in 6 weeks.
- Enterprise e-commerce: Checkout up 12%, abandonment down 15% through research and iteration.
- Delivery: MVP first release in about 6 weeks, learnings within 3 weeks. Privacy, Secure & Accessible by Design, bilingual UX.
- Build and validate: Built working prototypes and MVP features in code to validate flows early and accelerate iteration from discovery to delivery.
Education
- Master of Business Administration (MBA), Escuela de Organización Industrial (EOI)
- Bachelor in Graphic Design, IED Madrid
- Software Development Diploma, IES Mare Nostrum
Skills & Tools
- Product and UX: discovery, problem framing, user research (interviews, usability testing, surveys), information architecture, interaction design, prototyping (low to high fidelity), usability evaluation, metrics-driven iteration, roadmapping, delivery planning, i18n and l10n, MCP, CLI/GUI, API Products.
- Design systems: Figma libraries, components, tokens, pattern documentation, contribution model, governance.
- Collaboration and process: stakeholder workshops, cross-functional leadership (PM, Engineering, Ops), agile and lean, design to dev handoff.
- Compliance: Privacy, Secure & Accessible by Design (WCAG 2.1, EN 301 549, GDPR), multilingual UX, procurement-ready documentation.
- Analytics and research tools: Amplitude, Hotjar, FullStory.
- Design and delivery tools: Figma, FigJam, Sketch, Miro, Jira.
- Technical: HTML, CSS, JavaScript, React, Angular, Git, REST APIs, SQL, CMS, Supabase.
- AI and automation: AI and LLM UX, Codex, Claude Code, GitHub Copilot, n8n, Figma MCP, MCP/CLI/API Design, Docker, Bash.