Pedro Iniesta Decision-grade product writing.

Frameworks and lessons from the messy middle—research, systems, and AI-era UX. No filler.

Senior UX Product Designer ・ MBA ・ 10+ years

2026

Superstition Deadlock

Superstition Deadlock Theory explains why capable teams stall on obvious choices. Not from lack of data, but from contradictory beliefs that cannot be discussed without consequences.