One Firelight
Product Design Consultant @ Cloud District
Oct 2020 - Dec 2021. Spain & International.
Fitness and Wellness Platform Project
The fitness and wellness industry is poised for significant growth in the coming years, with a flood of new products entering the market. The critical question is which of these products will not only stand out, but also have a profound impact on the user experience and ultimately on people's lifestyles.
This case study unfolds the process of transforming a visionary concept into a user-focused, engaging reality.
It explores the challenges encountered and the innovative solutions devised to shape One Firelight into a game-changing platform in the Fitness and Wellness sector.
Case Study
One Firelight is a visionary project born from the creative fusion of minds between New York and Jamaica. It seeks to address the evolving demand for fitness and wellness that transcends the purely physical aspect and instead places a high premium on both physical and mental health.
Conceived during the pandemic of 2020 by a distinguished marketing Ph.D. and her daughter, the project evolved throughout 2021. It was one of the most compelling projects I've ever been involved with, involving intricate product development and market positioning..
The company's focus on communication and content production sets it apart. It is more than just a subscription-based fitness platform.
Blurring lines, the approaching the realm of entertainment while remaining steadfastly committed to improving the lives of its users.
One Firelight presented one of the most significant professional challenges I've ever faced, requiring solutions to realize a concept while minimizing friction and maximizing engagement in its first iteration.
Our journey began with a comprehensive benchmarking study to understand and profile the typical user. We then translated these insights into a user experience strategy that followed a logical and focused path. This journey culminated in a series of comprehensive wireframes that underwent multiple iterations, all while parallel efforts were underway in development, marketing production, and product launch strategy.
Methodologies
- Information Architecture
- Benchmarking
- Conversion Rate Optimization (CRO)
- Card Sorting
- Design Systems
- Product Design
- Expert Review
- Field Studies
- MVP Conceptualization
Deliverables
- Documentation on UX Information Architecture
- Interactive Prototypes
- Low-Fidelity Wireframes
- MVP (Minimum Viable Product) Business Plan
- Reports on Benchmarking, Field Studies, and Site Contents
- Reports on Navigation and Interaction Systems
- Reports on CRO Strategy
- UX/UI Design Systems