OBS Motorpool
Streamlining Olympic Event Boardcast Logistics
2020 - 2021 Product Design Consultant, Cloud District, Madrid
International Olympic Committee (Client)
Have you ever wondered how to efficiently transport press, cameramen, and hardware from one point to another during the Olympic Games without a hitch?
The solution may be leaner and more familiar than you think, drawing inspiration from popular ride-sharing apps not commonly seen in the corporate world.
This case study chronicles the transformation of OBS Motorpool, demonstrating how a seemingly straightforward concept evolved into a sophisticated and streamlined solution inspired by the success of ride-sharing giants. It illustrates how innovative thinking and adept design can revolutionize even the most complex logistical challenges in the world of corporate applications.
Case Study
Olympic Broadcasting Services (OBS), under the ownership of the International Olympic Committee, is responsible for the worldwide broadcast of the Olympic Games. OBS's primary clients include television and press broadcasting companies.
The project's core objective was seemingly straightforward: facilitate the swift movement of press personnel, cameramen, and essential equipment (cameras, tripods, microphones, etc.) from point A to point B during Olympic Games. The ingenious solution? Borrowing the principles of user-friendly ride-sharing apps like Uber, Lyft, and Cabify, and adapting them into a corporate application.
The project encompassed two pivotal components:
- The User App: This app allowed users to request transportation, book in advance, select vehicle types, and access other relevant features.
- The Backoffice Admin Panel: A centralized hub where service administrators could efficiently manage all aspects of the operation, including vehicles, drivers, equipment, requests, users, and more.
While the project's premise might seem deceptively simple, the true challenge lay in replicating the complex and robust functionalities of long-standing ride-sharing services within a remarkably short timeframe. Features such as precise map-based location services, managing concurrent requests, and dispatching drivers posed formidable challenges, even for what initially appeared to be a "simple" corporate app.
Methodologies
To meet these challenges head-on, we applied a range of UX methodologies:
- Information Architecture: Crafting a logical structure for the app's information.
- Card Sorting: Organizing content for optimal user experience.
- Design Systems: Establishing design consistency and efficiency.
- Field Studies: Gathering insights from real-world usage.
- Collaboration Tools: Utilizing gSuite, Slack, Trello, and other collaborative platforms.
- Figma: Employed for benchmarking, product design, and documentation.
- Flowchart Apps: Creating visual representations of complex processes.
Deliverables
Our efforts yielded a suite of essential deliverables:
- Documentation on UX Information Architecture: Ensuring the app's structure was user-friendly.
- High-Fidelity Wireframes: Precise design representations.
- Reports on Benchmarking, Field Studies, Site Contents: In-depth insights and analyses.
- Reports on Navigation, Interaction Systems & Information Architecture: Optimizing the user journey.
Screenshots
Due to the nature of the project I do not publish or show screenshots.